And The Winner Is… Sunburned Monk
Central Californian wins The Lost Abbey’s first Commercial Conclave competition with story of surfing Good Samaritan
SAN MARCOS, Calif. — Congratulations to Mario Gutierrez of Selma, California. His concept for a 30 second commercial titled “Sunburned Monk” was named the winner in The Lost Abbey’s first Commercial Conclave Competition.
The contest, which ran throughout the month of December, asked fans to submit their ideas for a 30 second to one minute commercial advertising Port Brewing and The Lost Abbey beers. The best concept, as determined by a panel of Port Brewing employees, will be produced as a broadcast commercial for the brewery with the winner on set with the cast and crew for the filming.
“We were really surprised at how many people submitted ideas, including full scripts and even some videos,” said Ryan Tillotson, The Lost Abbey’s multimedia supervisor and director for the upcoming shoot. “There were a lot of great submissions, but a few really stood out from the others,” he said.
Gutierrez’ concept, “Sunburned Monk”, a story of a beach-going monk who helps a surfer, was chosen for the “clever way it captured both the Port Brewing and Lost Abbey brands without a single word being spoken,” Tillotson said.
As grand prize winner, Gutierrez will receive an all expenses paid trip to San Diego, VIP treatment at the brewery, and go on set to assist in the filming of the commercial.
Production is scheduled to begin in February with the commercial premiering some time in late March or early April.
Two other winners were also named in the Conclave Competition. First runner up went to Simon Ford of San Pedro, California for his concept “Perfect Session”, in which the day of a Port Brewing brewer parallels a surfer’s perfect session on the water. Second runner up went to Dave A. Keenan (location unknown) for his submission, “Runaway Monk”, which details the “real” source of The Lost Abbey’s beers.
Both winners will have their concepts developed into commercial shorts later in the year.
